The Sigma 28-70mm f2.8-4 DG lens is most decidedly, affordable! This lens will run you about $68.00 not including tax. Now for any starting photographer, $68.00 feels like enough to spend if it will get the job done… the best thing to know about this lens is:

Yes! It will get the job done. However when a person dedicates themselves to the idea of becoming a professional one then begins to see the going rate on a pro lens is nearer to $2,000.00/lens. Now that amount can seem somewhat outrageous, yet lenses of that caliber can last you 10, 12, 15, 28 years. Your equipment usually matches the owner. I personally know a great number (most I know) of photographers who do not care for their equipment much at all. This lack of care reflects not only in the physical appearance of the gear, but in most cases the quality of the images. Take for instance this Sigma 28-70mm f2.8-4 DG my first lens for my digital gear and the care I maintain of my equipment still allows for me to take fantastic images with even this cheap (for lack of a better word) of a lens. Seeing as how photography is essentially: the documentation of light and its reaction/reflection off of objects/subjects and the processes in which that reaction/reflection is recorded through the use of lenses and digital cameras or sensitive films. I feel that with taking care of your equipment and having what we all refer to as “an eye” for the subject of photography, any lens available as the potential to produce a great image. Although the added bonus of post production in Photoshop can also play a part in overall quality, there will always be a difference in equipment, but this is just to say that some starter lenses hold up for some amazing images at times. There you have it, a review; tell me how you like the described equipment. See you next week! shoot your weekends away.